Online Workshop: How to start a business: Concept Validation

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Victorian businesses have been confronted by unexpected challenges in 2020. The COVID-19 pandemic has impacted business across the board, while the devastation of the Victorian bushfires has had a significant indirect impact on the businesses in bushfire affected zones and surrounding regions.

The “How to Start a Business” workshop series aims to help participants who are looking to start a new business in the midst of COVID-19 and in the wake of the bushfires.


Concept validation uses design thinking to confirm whether your product/service fits within the market and how you can access that demand. Design thinking applies a human-centric approach to your idea and a solutions-based approach to solving problems.

Here is a quick taste of some of the topics we’ll discuss:

  • What problems are you addressing?
  • How does your business solve this problem?
  • What are the key features of your product/service?

This online workshop is for program participants who want to:

  • Start a new business
  • Develop an alternative business concept
  • Validate your business through demand

Register for this online workshop and learn to validate your business idea through market testing and customer analysis!

The replay for this Online Workshop will be available for one week only, this will be accessible to those who have registered for this particular Online Workshop.


Attendees who have successfully registered to attend will receive an email from Eventbrite in the 24 hours prior to the event with a link to the online workshop.




  • Wednesday, 19 August 2020 | 09:30 AM - 11:30 AM


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