Online Workshop: SEO Foundations for Small Business

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Search Engine Optimisation is a marketing method that increases your website’s visibility in search engine results. Gone are the days of White Pages listings—now we’re talking Google and Amazon. Mobile technology has given control to consumers, so you need to position your small business where it can be found online.

Keywords play a pivotal role in SEO, alongside content, website updates, and various types of links.

Here's a quick taste of some of the topics we'll discuss:

  • Why SEO is critical for the success of your business
  • Simple steps to optimise your website’s SEO
  • Finding the best keywords for your industry using Google Keyword Planner tool
  • How Google My Business can enhance your online presence
  • SEO tips: what to do and what not to do

This workshop is for small business owners who want to:

  • Learn about Search Engine Optimisation
  • Understand how to improve their website’s visibility in search rankings
  • Walk away with practical knowledge and the confidence to optimise their website!

The Australian Small Business Advisory Services (ASBAS) program provides low-cost, or no cost high-quality digital advisory services to small businesses across Victoria, and this program is being delivered by Melbourne Innovation Centre.

Am I eligible? - If your business has an ABN and less than 20 employees, you are eligible for the ASBAS Digital Solutions program.

How do I sign up?

  • Purchase your ticket to this event via this page
  • You will automatically be added to the ASBAS Digital Solutions portal
  • You will receive a “Welcome to the ASBAS Digital Solutions program” email
  • Follow the prompts to confirm your registration for the program

Once you are fully registered, you will be able to access a code on the ASBAS Digital Solutions portal that will enable you to sign up to the other events in the series such as;

  • Group Workshops
  • One-on-one mentoring (2 hours)
  • ASBAS Digital Solutions portal
  • Interactive Webinars

 

When

  • Tuesday, 21 April 2020 | 09:30 AM - 11:30 AM

Location

Online Workshop

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