Online Workshop:Marketing during a Crisis - Retaining customers

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Victorian businesses have been confronted by unexpected challenges in 2020. The COVID-19 pandemic has impacted business across the board, while the devastation of the Victorian bushfires has had a significant indirect impact on the businesses in bushfire affected zones and surrounding regions.

The “Marketing During a Crisis” workshop series aims to help participants who are looking to expand your marketing reach online in the midst of COVID-19 and in the wake of the bushfires.

Retaining Customers

From GFC’s, bushfires and pandemics – what are the things to think about, change and do during (and after) a crisis to retain your customers?

With so much uncertainty, many business owners feel like marketing is futile. But don't forget your existing customer base. It's a good time to be proactive in your planning: revise your marketing messages, put retention tactics in place, identify the difference between communication and "selling", and decide on the frequency and channels for communicating with existing customers.

In this workshop we will cover:

  • A clear process to follow for during and after the crisis period
  • How to adjust your marketing and communications with customers
  • Retention tactics and tools


Attendees who have successfully registered to attend will receive an email from Eventbrite in the 24 hours prior to the event with a link to the online workshop.


  • Wednesday, 16 September 2020 | 09:30 AM - 11:30 AM


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