Tourism Business Opportunities

Nillumbik’s Tourism Partnership

Council has recently re-engaged with one of Victoria’s official regional tourism boards, Yarra Ranges Tourism. Under the Victorian Tourism structure, Nillumbik is within the Yarra Valley & Dandenong Ranges region.

Our tourism team and Yarra Ranges Tourism work collaboratively to ensure the growth of our visitor economy.

The areas identified as tourism priorities in 2018/19 for Nillumbik include:

  • Visitor services and information delivery inside and outside the region, including digital and print
  • Integration and extension of the artisan hills brand messages in the wider Yarra Valley & Dandenong Ranges marketing program
  • Development of specific trails promoting local visitor experiences and associated businesses
  • Dedicated marketing campaigns and access to other opportunities offered by Visit Victoria
  • Events and activities which promote our Shire as a place to visit
  • Support the development of market research activities and inclusion in any regional research
  • Access to industry networking and development programs

Council’s partnership with Yarra Ranges Tourism ensures our destinations, villages, attractions, events and public visitor experiences are effectively promoted.

The partnership also provides opportunities for specific Nillumbik businesses to be featured in the Yarra Ranges Tourism marketing programs including Yarra Valley Touring Map (PDF, 37MB).

Visit the Yarra Ranges Tourism website for more partnership opportunities and information.

If you would like to discuss other ways your business can get involved, contact or call 03 9433 3783.

Tourist Signage

Tourist signage plays an important role in providing direction to visitors to find attractions, services and facilities.

If you are interested in exploring the option of having tourism signage, we encourage you to read the VicRoads Tourism Signing Guidelines(PDF, 4MB) which explain the types of signs that are permitted and the criteria for each.

If you believe you meet the criteria, you will need to complete an Tourist Attraction Signing Application Form(PDF, 114KB) and return it to the Council’s Infrastructure team.

If you wish to discuss your eligibility or would like help completing the form, contact us on 03 9433 3783 or the Infrastructure team on 03 9433 3324.

For more information about other types of signage options available, click on the links below.

Australian Tourism Data Warehouse

The Australian Tourism Data Warehouse (ATDW) is Australia’s national platform for digital tourism information.

It is jointly owned and managed by all Australian state/territory government tourism bodies.

With more than 40,000 listings, it is electronically accessible by tourism business', wholesalers, retailers and distributors for use in their websites and booking systems.

If you would like to create a free listing on the ATDW and have it appear on the following websites, visit ATDW:

Visit Victoria

Visit Yarra Valley

•The Visit Yarra Valley What's On weekly newsletter (sent directly to 45,000 people)


Businesses can also create a product listing for a small annual fee. For more information, see the FAQs(PDF, 254KB) and factsheet(PDF, 247KB).


Destination Management Plan

Download our Destination Management Plan.(PDF, 2MB)