Online Workshop: Intermediate SEO: How to Write Content with Keywords
SEO is constantly evolving. Practices that worked a few years ago don’t always work now. Keywords, however, remain as vital as ever, since people continue to use them to find what they want.
That said, keyword research should no longer focus exclusively on the words and phrases that people type into search engines. Matching a search term with your content is not enough—now, you need to factor in the user’s intent, and ensure your website delivers.
This webinar will explain:
- How to determine the intent behind keywords
- Methods to ensure your website content matches this intent
- How Google ranks websites based on perceived relevance to users
- How to determine which keywords to use for effective SEO
Register for this webinar to delve deeper into SEO and keyword research to better optimise your website.
At the end of the webinar, you will have time to ask questions to the host which may be answered live on the webinar.
10:50 AM - 11:00 AM AEST - Log into webinar
11:00 AM - 12:30 PM AEST - Presentation
12:30 PM - 1:00 PM AEST - Audience Q&A
ABOUT YOUR PRESENTER - Brett Melville
Brett is the owner and founder of Website Design & SEO agency Digital Treasury, which helps businesses grow their profits online with powerful website designs and smart SEO strategies.
He believes that all business should have a website that clearly and quickly communicates to browser who they are, what products/services they sell and why people should choose them. His website strategy starts by gaining an understanding of his clients’ business strategy and target audience to help inform what a website build should look like and communicate to potential customers.
Brett understands that you can have the best website in the world, but it is all means nothing if you're not attracting traffic to it, which is where developing a smart search engine optimisation plan comes into play. Brett thinks that with some good content and foundation links to your website, you can start to outrank your competitors in Google.
Website - https://digitaltreasury.com.au/
LinkedIn - https://au.linkedin.com/in/brett-melville
** BOOKINGS ARE ESSENTIAL **
Attendees who have successfully registered to attend will receive an email from Eventbrite in the 24 hours prior to the event with a link to the webinar.
Thursday, 06 August 2020 | 11:00 AM
- 01:00 PM
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