Nillumbik's new brand

Published on 02 December 2015

landscape of farm

After two years of development and extensive consultation Council adopted the Destination Management Plan(PDF, 2MB) at Tuesday night's Ordinary Council Meeting.

The Plan provides a thorough review and strategic framework for the tourism industry in Nillumbik. A new identity for tourism in the region - The Artisan Hills - Naturally Creative - has also been created.

The cohesive tourism strategy and marketing plan has brought together the Shire's separate Trader Associations and Nillumbik Tourism Association to more effectively promote the region as a whole.

The brand 'The Artisan Hills - Naturally Creative' was formed after consultation with the community, the Brand Nillumbik Reference Group and marketing specialists who identified what is unique about the Shire.

The Plan finds key opportunities in the mature touring market, families and visiting friends and relatives.

marketing strategy(PDF, 6MB) has been created to promote The Artisan Hills which will include a new website, branding material and other online platforms.

Nillumbik Shire Mayor Councillor Bronnie Hattam said, "The Plan aims to increase the number of visitors to the region, boosting local economies and generally letting people know what a wonderful Shire we have here at Nillumbik.

"It identifies opportunities for us to work with existing attractions and areas that we can advocate for to increase the profile of our region.

We now have an action plan for growing the visitor economy in Nillumbik and a brand and marketing actions that will help us get there.

"We know that we have much to offer visitors here in Nillumbik with our beautiful Green Wedge, trails for cycling, walking and horse riding, local businesses, wineries, restaurants, art studios and galleries and wonderful parks and nature reserves."