The Artisan Hills boasts top tourism award

Published on 25 November 2016

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Nillumbik is set to become a top tourist destination after winning Gold at last night's prestigious RACV Victorian Tourism Awards in the Local Government section.

Nillumbik is just 25 km north-east of metropolitan Melbourne and is renowned locally for its beautiful townships set among unspoilt bushland and picturesque hills.

Now the location will be making its mark on the map after receiving the RACV tourism accolade.

Nillumbik Shire Mayor, Councillor Peter Clarke said, "It looks like the best kept secret of the north-east is now out with Nillumbik - known as The Artisan Hills - being placed very firmly on the Victorian tourism map.

"After three years of research, development, planning and extensive consultation with industry and locals, the name 'The Artisan Hills' was proudly chosen as the new brand, with the tagline 'Naturally Creative', reflecting the true offering of the region."

A five-year marketing plan has been created and is being implemented by the Marketing Committee and Council staff.

The Plan includes the creation of the new brand, a central website for all things tourism - www.theartisanhills.vic.gov.au, a social media and publicity campaign and assistance with key tourism events, such as Artists Open Studios Tour.

"There are some spectacular attractions and events in Nillumbik such as the iconic Montsalvat - the oldest artists' colony in Australia, Edendale Community Environment Farm, Open Cellars and Winter Wine Fest to name a few.

"I'd like to thank all the people who have been involved in this important campaign including the Eltham Chamber of Commerce and Industry, Nillumbik Tourism Association, Diamond Creek Traders Association, Hurstbridge Traders Association and members of the former Artisan Hills Advisory Committee.

"Council’s fresh approach and commitment to tourism has encouraged and inspired the local community and small businesses to proudly serve as hosts and their valuable contributions have helped to put The Artisan Hills firmly on the map," said Mayor Clarke.